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This can compel users to engage with your brand on the social media platform or drive traffic to your store or website. CTAs and Shoppable Posts: Instagram allow you to embed CTAs in your campaigns.You can also utilize Instagram’s precise targeting options for a more automated campaign. Targeting Options: Like Facebook, advertisers on Instagram can set a budget, time limit, and detailed audience demographics for each marketing campaign.Posts sit comfortably on users’ feeds, and Stories feature in between the Stories of pages your audience follows. Brand Awareness: Instagram adverts are a great way to build brand awareness by making your ads visible to users who aren’t following your page without feeling intrusive.What are the pros and cons of advertising on Instagram? Pros:
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Post anything from shoppable ads to subject-orientated feeds. Ads in Explore: The Instagram Explore page is a unique way to get your feed ads in front of audiences looking to expand their interests.Stories Ads: Instagram Stories showcase your ads in a creative, full-screen format with CTA possibilities.Carousel Ads: Carousel ads let you “add another layer of depth” to Instagram ad campaigns as users can swipe to view multiple images and videos in a single post.Video Ads: Instagram videos can be a maximum of 60 seconds long and allow you to create a more engaging experience for your audience’s feed.Photo Ads: Create a “clean, simple, and beautiful” photo-based ad that appears on users’ Instagram feeds.There are five main types of Instagram advertising: Instagram ads also contain a Call to Action (CTA) to entice viewers to click and follow through with a specific task – this could be to book an appointment, check out the brand’s website, or buy a product.
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These usually look exactly the same as any other Instagram post but contain a “sponsored” label to let users know the post has been paid for. Instagram ads are paid-for posts or stories that you can publish on the platform to promote your brand. But with so many social media platforms and advertising opportunities available, it can be tough to know where to start without relying on tried-and-tested Facebook and Instagram ads. In this article we’ll discuss the most popular Instagram ads alternatives out there so you can choose wisely. Whether you’re a long-established, thriving business or are just getting your first brand off the ground, social media advertising is a brilliant way to build brand awareness and attract new customers and audiences to your products or services.